In the second of his blogs on how DWP Digital's data team use Google Analytics, head of digital performance analytics Mike Suter-Tibble looks at the importance of linking online activity to outcomes.
Data is at the heart of every digital service in DWP, and the newly formed DWP Digital Data Practice aims to use cutting-edge data science, data engineering, data management and data analysis to focus on making services better for users. …
Hi, I'm Mike Suter-Tibble. I lead the team of digital performance analysts in DWP Digital. In the team we use a range of analytical tools to help digital teams iterate their services. Google Analytics (GA) is one of the tools …
