How we use Google Analytics to link online activity to outcomes
![Mike Suter-Tibble, DWP Digital](https://dwpdigital.blog.gov.uk/wp-content/uploads/sites/197/2018/02/thumb_P1160673_1024-1-620x431.jpg)
In the second of his blogs on how DWP Digital's data team use Google Analytics, head of digital performance analytics Mike Suter-Tibble looks at the importance of linking online activity to outcomes.