In the second of his blogs on how DWP Digital's data team use Google Analytics, head of digital performance analytics Mike Suter-Tibble looks at the importance of linking online activity to outcomes.
Hi, I'm Mike Suter-Tibble. I lead the team of digital performance analysts in DWP Digital. In the team we use a range of analytical tools to help digital teams iterate their services. Google Analytics (GA) is one of the tools …
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About DWP Digital
We are Digital With Purpose. That’s digital with people, passion and progress at our heart.
We deliver services for the UK’s largest public service department – the Department for Work and Pensions (DWP).
Responsible for welfare, pensions and child maintenance policy, DWP transacts around £212 billion in payments each year, operates out of more than 800 locations and has over 90,000 employees.