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Google Analytics

How we’re using web analytics to make services better for users

Posted by: , Posted on: - Categories: Data, Digital performance analytics, Google Analytics
DWP performance analysts using Google Analytics

Hi, I'm Mike Suter-Tibble. I lead the team of digital performance analysts in DWP Digital. In the team we use a range of analytical tools to help digital teams iterate their services. Google Analytics (GA) is one of the tools …

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About DWP Digital

We are Digital With Purpose. That’s digital with people, passion and progress at our heart.

We deliver services for the UK’s largest public service department – the Department for Work and Pensions (DWP).

Responsible for welfare, pensions and child maintenance policy, DWP transacts around £212 billion in payments each year, operates out of more than 800 locations and has over 90,000 employees.

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