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Google Analytics

Using Analytics to improve a new digital service

Jenny Murray, digital performance analyst, DWP Digital, 6 August 2020 - Business Analyst, Google Analytics, JSA

What role does analytics play in improving our digital services? Digital Performance Analyst Jenny Murray talks through her role in preparing the New Style Jobseeker's Allowance service for assessment.

How we’re using web analytics to make services better for users

Mike Suter-Tibble, 11 January 2018 - Data, Digital performance analytics, Google Analytics

Hi, I'm Mike Suter-Tibble. I lead the team of digital performance analysts in DWP Digital. In the team we use a range of analytical tools to help digital teams iterate their services. Google Analytics (GA) is one of the tools …

About DWP Digital

We are Digital With Purpose. That’s digital with people, passion and progress at our heart.

We deliver services for the UK’s largest public service department – the Department for Work and Pensions (DWP).

Responsible for welfare, pensions and child maintenance policy, DWP transacts around £212 billion in payments each year, operates out of more than 800 locations and has over 90,000 employees.

We're hiring. Shape your career with DWP Digital.

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