Google Analytics

How we’re using web analytics to make services better for users

Posted by: Mike Suter-Tibble, Posted on: 11 January 2018 - Categories: Data, Digital performance analytics, Google Analytics

Hi, I'm Mike Suter-Tibble. I lead the team of digital performance analysts in DWP Digital. In the team we use a range of analytical tools to help digital teams iterate their services. Google Analytics (GA) is one of the tools …