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Digital performance analytics

Why data is so important in DWP Digital

Stephen Southern talks with colleagues from the DWP data practice

Data is at the heart of every digital service in DWP, and the newly formed DWP Digital Data Practice aims to use cutting-edge data science, data engineering, data management and data analysis to focus on making services better for users. …

How we’re using web analytics to make services better for users

Posted by: , Posted on: - Categories: Data, Digital performance analytics, Google Analytics
DWP performance analysts using Google Analytics

Hi, I'm Mike Suter-Tibble. I lead the team of digital performance analysts in DWP Digital. In the team we use a range of analytical tools to help digital teams iterate their services. Google Analytics (GA) is one of the tools …