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Joanne Schofield - content designer, DWP

Joanne Schofield

Content designer - Personal Independence Payment digital team

We need to talk about...designing difficult conversations in services

Posted by: and , Posted on: - Categories: Business Transformation Group
A screen from the PIP prototype showing how tick boxes help users describe their individual condition

As the Content Designer and User Researcher working on the Personal Independence Payment (PIP) service - a benefit for people affected by a disability or long-term condition - we discovered early on that users want to tell their own story. …