In the second of his blogs on how DWP Digital's data team use Google Analytics, head of digital performance analytics Mike Suter-Tibble looks at the importance of linking online activity to outcomes.
Meet Emma, one of our data scientists at DWP Digital.
Data is at the heart of every digital service in DWP, and the newly formed DWP Digital Data Practice aims to use cutting-edge data science, data engineering, data management and data analysis to focus on making services better for users. …
I’m Michael Harrison and I’ve been a data engineer in DWP Digital for around two years. I work in a Build team as an Informatica developer. This involves building processes - via Informatica - to extract, transform and load (ETL) …
Hi, I'm Mike Suter-Tibble. I lead the team of digital performance analysts in DWP Digital. In the team we use a range of analytical tools to help digital teams iterate their services. Google Analytics (GA) is one of the tools …
Hi, I’m Sarah, a performance analyst in DWP Digital. The start of December marked my 10 year anniversary of working in DWP.
I’m Catherine Hope and I lead the team of Digital Performance Analysts working in Newcastle on DWP’s retirement provision services. I’m also DWP’s Data Presentation Champion, and get very excited by charts!
Hi, I’m Becky Lee, an interaction designer working on Get your State Pension in Newcastle. The service is currently in private beta so we’re inviting select users to use it as they approach State Pension age.
I’m a DWP Digital Data Scientist, where I’ve been working for about a year. I help extract insights from data to improve our users’ experience of our services, and inform senior leaders’ decision-making.
Today in DWP Digital we’re celebrating Ada Lovelace (1815-1852).
